Shipping & Fulfillment
Carriers, shipping rates, fulfillment and returns.
Shipping & Fulfillment is about everything between a paid order and a happy customer: choosing carriers, setting rates, packing, delivery promises and returns. It is written for store owners who want shipping to be a reason people buy rather than a reason they leave at checkout.
The guide here shows you how to work out what each parcel really costs, compare flat, free and calculated rate strategies, pick a free shipping threshold you can afford, show costs early in the buying journey and treat international orders separately. It also explains why your rates deserve a regular review as carrier prices change.