Our story: the bee colony
Enda was built so businesses can run their four core jobs from one place, with AI. The whole family is imagined as a bee colony: every job in the hive is one product.
The comb
Favenda — E-commerce platform
Bees store honey in orderly hexagonal cells. Favus is Latin for honeycomb: the orderly cells of a store. Hidden in the name, venda means "sale" in Portuguese. A comb that AI helps you run, and that sells.
Pronunciation: fa-VEN-da · favus
The swarm
Examenda — Ad management
A swarm of bees takes off and spreads in every direction. Examen is Latin both for a swarm of bees and for "weighing, measuring". All your ad accounts move together like a swarm while AI weighs the results. Hidden in the name, emenda (Portuguese) and amend (English) mean "to improve": ads that keep getting better.
Pronunciation: ek-sa-MEN-da · examen
The meadow
Pratienda — Marketplace management
Bees gather nectar from the many flowers of a meadow. Pratum is Latin for a flowering meadow. Every marketplace is a flower, and they all come together in one meadow. Hidden in the name, tienda means "store" in Spanish. A meadow and a shop at once.
Pronunciation: pra-ti-YEN-da · pratum
The buzz
Bombenda — Message management
Bees talk to each other by buzzing. Bombus is Latin for the buzzing of bees. Every voice from WhatsApp, Instagram and other channels gathers in one hive and is answered from there.
Pronunciation: bom-BEN-da · bombus
Bees gather from the meadow (Pratienda), spread out as a swarm (Examenda), talk by buzzing (Bombenda), and turn it all into honey in the comb (Favenda).
Honey is the result of all that work: the business's earnings. The system takes on the toil, the business keeps the result.
Why do they all end in -enda?
The shared ending is inspired by the Latin agenda ("things to be done"). Each product runs the agenda of one job in the hive for you.
Your store's agenda, handled.