Marketing & SEO
Getting more visitors and sales.
Marketing & SEO is for store owners who have products and a working checkout but need more of the right people to see them. It covers search visibility, product and category pages, free product listings, email and social audiences, paid campaigns and measuring what actually leads to sales.
The guide here starts with the channels you can own and build on for free, such as making sure Google can find every product and writing pages people understand, then explains how to add paid ads as a test rather than a crutch. It suits small stores working with a limited budget.