Getting Started
How to start an online store, and what it costs.
Getting Started brings together what you need before your first sale: choosing what to sell, setting up the business side, picking a platform and domain, and preparing payments and shipping. It is written for first-time founders and for shop owners moving an existing business online.
The guide here works as a launch checklist, taking you from testing a product idea and choosing a business structure through tax registration, a business bank account and the pages customers check before they buy, all the way to a final test before you open. You can work through it in order or jump to the step you are on.